Simple, real-time web analytics with revenue tracking built in. Privacy-friendly, lightweight, and GDPR compliant. Set up in 2 minutes.

Three things no other analytics tool offers together.
Fast, focused, and built for modern teams.
<script defer
data-ea-website-id="YOUR-SITE-ID"
data-ea-domain="example.com"
src="https://pure-analytics.com/tracking/utilities/script.js">
</script>Free, open source and privacy-first alternatives to Google Analytics, compared on what actually matters: data ownership, cookie banners, script weight and how much of your traffic you lose to ad blockers.
A feature-by-feature comparison of Plausible and Google Analytics 4, and how to decide which one fits your site: cookies, data location, script size, sampling and what you give up.
What European data protection authorities have actually said about Google Analytics, what changed with the EU-US Data Privacy Framework, and the practical options if you need certainty.
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